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Amalia Fischer, general coordinator of the ELAS Fund, took part last Thursday (22/03) in the event "Women, Economy and Purpose", which marked the launch of Women With Purpose, PepsiCo's new program focused on women's training and entrepreneurship.

In addition to Amalia, Fábio Barbosa, Vice-Chairman of the Board of Itaú Social and Partner-Counselor at Gávea Investimentos, and Maria José Tonelli, Full Professor in the Department of General Administration and Human Resources at FGV-EASP, took part in the panel discussion on female empowerment and entrepreneurship. The moderator was journalist Mariana Godoy.
PepsiCo CEO Indra Nooyi launched the "Women with Purpose" program, aimed at the inclusion and growth of women in the job market and in society. PepsiCo's joint initiative with FUNDES Latin America aims to boost women's economic empowerment, and intends to support at least 12,000 women through education, entrepreneurship and employment opportunities. In the first year, 400 Brazilian women will benefit - 50% of whom are expected to be black - and the idea is to train 2,000 women over the next five years.
According to PepsiCo's CEO, "Women with Purpose is an essential part of PepsiCo's commitment to promoting opportunities for women and girls around the world. Here in Brazil, with the help of our incredible partners at FUNDES, we aim to train 2,000 women over the next five years and integrate them into the local economy, either as employees or entrepreneurs. And through our Performance with Purpose agenda, we are committed to investing $100 million to support at least 12.5 million women and girls worldwide by 2025. This is all part of our effort to build a more diverse, inclusive and engaged workforce, and to support the communities where we do business."