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Cepia, one of the organizations supported by the ELAS Fund, launched a campaign against intolerance that won the Golden Lion at the 2017 Cannes Film Festival. Produced by the Y&R Brasil agency, the campaign was created by Rafael Pitanguy and came about in response to a serious current problem: the growth of hate speech and attacks on women, black people and LGBT people on the internet.

Check out an interview with Jacqueline Pitanguy, executive coordinator of Cepia, about the growth of intolerance in Brazil and the development of the award-winning campaign:
 
How did the idea for the campaign come about?
 
The exponential growth of intolerance in Brazil has been striking us for some years now. The construction of cursed categories, seen as polluting a certain project for society, involving everything from legislative maneuvers to campaigns on social networks, and even public demonstrations in marches and events, constitute the ideological basis of the Nazifascism that is increasingly present today in Brazil and in other countries. 
 
Trump's election, based on a discourse of fear and rejection of the other, basically, but not just Islamists and feminists, reinforced CEPIA's concern. This was the context in which our campaign arose. Social networks, theoretically neutral as a means of communication, were taken over by hate speech and intolerance towards women, feminists, black people, LGBTTI people, the concept of gender, certain religions....
 
As executive coordinator of Cepia, how do you see the growing attacks on activists and human rights defenders on the internet and their impact on the fight for women's rights?
 
The attacks are actions that derive from this context of hatred and intolerance and are linked to power projects in which the place of women should be one of subalternity, occupying the position of second-class citizens. This is clear in legislative projects such as the Family Statute, PEC 29/2017 or the Statute of the Unborn Child, in the emptying of government bodies that defended women's rights, in the conservative reading of sacred books such as the Bible, in the rejection of sexual orientation diversity and in the hierarchization of people in terms of race, ethnicity and color. Therefore, activists fighting for women's rights, particularly feminists, by rejecting this agenda, are putting themselves on the front line of a battlefield.
 
What is the importance of awarding a campaign like this in the current context of the regression of rights and the advance of hate speech in society, especially on social media? 
 
The award of the Golden Lion was of the utmost importance because, in addition to the quality of the creation of the piece, in film and radio, by the Y&R Brasil Agency, directed by Rafael Pitanguy, the award brings hope in the sense that its message was considered important and necessary in the current world scenario.


Check out the campaign video: