On September 30 and October 1, ten grantees from the 13th Project Competition, whose theme is sexual autonomy and sexual and reproductive rights, met in Rio de Janeiro. The meeting focused on the communication strategies that will be used in the projects and sought to provide innovative reflections and suggestions.
"The most important moment was the development of joint proposals between organizations with similar themes or projects. This will add much more strength to our joint work and, of course, to the dissemination of project results," says Fabiana Paranhos, from ANIS.
Developed with the support of the Ford Foundation, the initiative has enabled
the exchange of experiences and knowledge between the groups and the development of joint strategies, as well as valuing the exchange during the implementation of the projects. The event featured a presentation by Márcio Schiavo, PhD in Social Communication, who highlighted alternatives for addressing sexual and reproductive rights in the mainstream media.
"The fact that we have to translate our ideas into more accessible language, if we want to communicate with the different segments that make up society, was an important point. We can't stick to jargon and 'feministese', we have to talk to the whole of society more effectively," said Valéria Melki Busin, from Catholics for the Right to Decide.
Another highlight was the dialog with the communicators, which brought together Nádia Rebouças, a communications specialist, Iara Cruz, a journalist, Pamela Oliveira, a reporter for the newspaper O Dia, and Patrícia Zaidan, editor of Cláudia magazine. The professionals shared their experiences with the groups and presented new ways of approaching the subject.
"In a frank debate, which included personal testimonies from the guests, we were able to reflect a little on the controversies that arise in the media, in our own strategies and in society in the current context. We saw limits without giving up in the face of challenges, valuing and appropriating what we have done so far as a movement," says Paula de Andrade, from SOS Corpo.