Ponto Final is a regional campaign that seeks to change social attitudes and beliefs related to discrimination, inequality and gender inequity that sustain and promote violence against women. It is innovative in that it stimulates debate, reflection and the direct participation of communities, seeking to change attitudes and cultural patterns. Another differentiating factor is that this campaign works with a primary prevention approach, i.e. it seeks to anticipate and intervene with strategies to protect women before the phenomenon of violence occurs, and not just by encouraging the punishment of aggressors. Ponto Final seeks to understand how violence occurs and the enormous damage it causes, and with this to seek ways of living together based on respect rather than aggression.

 

Here in Brazil, the Campaign's activities have two dimensions. At the national level, there are political actions and the building of various institutional partnerships for mobilization in order to raise awareness and create critical positions in relation to cultural patterns and factors of protection or vulnerability for women. At the community level, the activities are carried out in a community called Campo da Tuca, located in the Partenon district of Porto Alegre, Rio Grande do Sul, with direct actions to raise awareness among people and groups, through cultural activities, debates, home visits, digital inclusion workshops, dance, mobilization activities to join the Campaign, which are organized based on the demands of that region.